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Prices are rejected when they move away from a key area quickly in the market profile. For example, let’s say that futures open below the value area and start to rise towards it. Upon breaching the low of the value area, they rise just a couple ticks higher and then fall quickly back out of the value area. That’s rejection. Rejection is often noted when prices move into “make or break” areas such as an ONH or ONL or prior day’s RTH high or low from outside of those areas.

Rejection is the opposite of acceptance.